Ellepea

Timeline: Spring 2020

Approach: Ellepea is a concept project; it’s a fictional Licensed Producer (LP – get it?). Simple, sincere, and socially responsible, Ellepea is a female-forward brand that focuses on high-CBD products. Ellepea uses a floral-inspired pastel colour palette that reflects the feminine, flower-first company. The colours are meant to be calming, peaceful, and relaxing, in the same way a high- CBD product would calm the mind and relax the body.